Advertising, Branding, Corporate Branding, Design Guidelines, Design System


Mukki is milk, dairy products and much more

Mukki, also known as Centrale del Latte di Firenze, is a major player in the dairy products industry, with headquarters in Florence. When moving to a new, bigger location, in a structure custom designed with all the most advanced standards, for Mukki was the right time to face a brand lifting.

With the new consumer logo, everything else had to be done to complete the new identity, creating a new graphic language, a design system and enhancing the personality of Mukki. So a new project took shape with a complete Brand Manual and Design Guidelines, extensively including all the corporate applications.

The rebranding involved the full characterisation of the new company headquarters, including the external and internal sign system, the staff uniforms, accessory sets and the dress for vehicles and delivery trucks.

In a following step, an advertising campaign was created to consolidate the Mukki brand awareness and highlighting the high qualities of the brand, from the raw materials to the packaging, to the philosophy driving their production.


mukki brand guidelines corporate brandbook

Project developed for Lumen / Smith Lumen



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