Branding, Corporate Branding, Design Guidelines, Design System



The naturally sparkling mineral water

When the ownership of Ferrarelle, one of the main mineral water brands in Italy, was brought back in Italy (before it was Danone’s), a brand refresh had to be executed.

A light redesign was operated on the product consumer identity. Consequently, a new corporate identity was created too, integrated with the suffix “spa”, to indicate the company. Being the new Ferrarelle owner also the proprietor of a naval fleet, its flag was added to the Ferrarelle corporate  identity as well, generating the complete company logo.

The brand manual created contains not only the rules and elements related to the logo usage, but also includes extensive sections about the consumer applications of the Ferrarelle brand.

ferrarelle corporate branding

ferrarelle design guidelines rebranding

ferrarelle branding applications

Project developed for Lumen

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