Campobasso dried fruits: taste and quality in a world of healthy food
Aziende Campobasso is a whole world of dried fruits. From nuts and hazelnuts to the full range of dried fruits, at their best natural quality. Based in Puglia, southern Italy, where weather and nature make fruits tastier, Campobasso makes its own lines of products distributed in Italy and abroad.
Campobasso is a storical client of Maggipinto Agency, in fact through the years we accomplished a series of steps in their brand building allowing the company to place itself beside the big players of their field, competing strongly against big commercial brands. Recently we completed a further rebranding for Campobasso, creating a new logo and a completely new Brand Identity. The link is kept by the nut icon, embedding the initial C letter, which we designed years back. The type design, the new world of colours and renewed style are reflected on the totally new packaging lines. Two distinctive different lines have been created for Campobasso, with 2 specific line logos: Campobasso 1898 and Voglia di Natura. The packs allow the view of the product through a transparent window shaped like the Campobasso symbol.
All the communication and collateral items are developed in a full set, from advertising to the projects of exhibition stands that allow Campobasso to take part to the food expos.
Project developed for Maggipinto Agency