Branding, Design Guidelines, Design System


Fine watches for cosmopolitan people

Lotus is the cosmopolitan, modern-urban trendy design brand by Festina watches.

While growing in popularity, the Lotus brandmark showed that some sides had to be improved to reach a full potential.

The Lotus watches redesign in fact, took place as an operation of fine lifting. It was a matter of enhancing its visual impact, making it stronger and adjusting all its elements to form a whole unit: an organically balanced logo.

After the identity redesign, the brand architecture was designed including the logos for their production lines. Eventually the Lotus Watches design guidelines was created, complete of branding elements and communication language.


lotus watches rebranding brand architecture

lotus watches rebranding design guidelines

Project developed for Lumen

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