Apulian cuisine for the world.
Moye is a chain or restaurant that brings worldwide the Italian apulian cooking culture. This famous healthy and tasty food is the theme for the identity of Moye. Colours, graphics and Look&Feel find their application in any detail of the restaurants: from the customers materials like napkins, plates and menus, to the interiors of the restaurants themselves, with decorations on the walls and uniforms for the staff.
In Maggipinto Agency we started this branding task from scratch. Strategy and positioning work drove the naming operation that defined Moye as the final brandname. Then, the design was developed starting from the brandmark to all the applications. The brand image created is a full atmosphere of apulian style, with large use of white and green, at the same time fresh and warm. The welcoming and friendly tone of Moye shows the friendly and open personality of Italian people up to their fame worldwide.
Project developed for Maggipinto Agency