Italian Fashion in Glasses and Sunglasses.
Kyme,Italian successful glasses maker, reached a growing point when they would need a strategy and rebranding action to step up to a higher level.
In Maggipinto Agency we completely redesigned the Kyme brandmark, abandoning their old spectacles icon and introducing an all new personality, with a logotype totally custom made. Now the Kyme values are brought to the consumer with uniqueness, pride and elegant sophistication, reassuringly trendy with a cool feeling, recognised by the customer target in a glamour and fashionable style. Of course all this values have been developed into a complete new advertising campaign style, print and video, that have consequently populated all the BTL materials and POS.
A complete Brand Guidelines has been made to explain the application of the Kyme brandmark in communication and also on the products, including a specific version to be used to mark the glasses frames and lens.
Beside the Communication items, exhibition stands have been designed to present the new Kyme brand to the business operators.
Project developed for Maggipinto Agency