Advertising, Branding, BTL Communication, Corporate Branding, Design Guidelines, Design System, Packaging, POS Design, POS Materials, Video



Smart, Glam, Light: AirDP by Alessandro Del Piero.

AirDP, the new Italian glam brand by Alessandro Del Piero, creates style first of all. A complete branding and communication operation was essential in order to make such a big player become a big player in the fashion business. In Maggipinto Agency we created this new world with Alessandro, generating a language and visual communication that could match his personality and could convey his message to those who believe that positive energy makes the difference.

AirDP, a brandmark with the initials of Alessandro Del Piero, talks of comfort and fun of wearing accessories light and smart. AirDP can be light in weight, like sunglasses or down jackets, or light in appearance, like transparent shoes, etc. The concept is that life needs to be enjoyed, and light things are what we need to smile more, feeling light ourselves. The claims “The lightness of touch” and “We were born to smile” talk indeed about this.

After the branding work took shape, all the communication language was created. Product brochures, catalogues, lookbooks and all the BTL materials have been developed for all the season’s collections, and advertising campaigns, print and video have been made. Obviously all this was taken into the stores and pop design as well, making AirDP an experience of full immersion into style and fashion.

Innovation, fun, energy, colour. The world of Alessandro Del Piero, made wearable, is AirDP.


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Project developed for Maggipinto Agency

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