Branding, Corporate Branding

 

 

French food for wellbeing in Seoul.

The Bien Être is a french restaurant located within the Songwon Art Center, in Seoul. Just open in the recent years, the restaurant needed to be completed with its own identity.

The logo created for Bien Être, delicate and elegant, includes a symbol that beside using the shape of its initials, resembles the stunning building of the restaurant itself. The flat transparency effect mirrors its unmistakable curved window.  The light green colour, a traditional Korean element, here is used to recall to the healthy cooking style proposed.

The overall feeling, clean and smooth, brings together the natural and simple base of health eating and the modern style of the environment, developed in a human-size way, introducing significant design factors in line with the forefront thinking of the South Korean culture.

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