Italian fashion and beachwear.
F**K, a very trendy fashion brand specialising in beachwear, wanted to reinforce its personality enhancing its coolness factor, to fight with new strengths against its international competitors.
A rebranding was essential to inject a stronger pride sensation for its customers. A sleek, dynamic and custom designed style was developed, creating a new F**K logo. A complete Design System was created to spread around the F**K new feeling, now ready to grow with a cool character of high-profile fashion brand. A specific and original camouflage design was developed, as fundamental part of the historical features of this brand.
In Maggipinto Agency we then extended the rebranding project to the complete communication toolset: brand guidelines, exhibition stand, trade communication, promotion, BTL and ADV, POS materials and POS interiors.
Project developed for Maggipinto Agency