Advertising, Branding, BTL Communication, Corporate Branding, Design Guidelines, POS Materials



When Italian class, design and quality become Sofas

Afosofà is the trendy and elegant brand by Italia Living, Italian maker of sofas and armchairs. They have been on the market just for over a decade but they have found their space within the sofa market thanks to their quality and their class of Italian design.

When Italia Living strategically decided to create this new brand, Maggipinto Agency was called to take care of it: a total branding project was essential. Given the name, a clever palindrome, the brandmark was created together with a smooth and atmospherical Visual Language. The payoff says it all: essence of Italian style. So the design of Afosofà had to be developed in warm and welcoming style.

Brandbook and Guidelines were created and BTL materials were developed, from brand brochures to season collection catalogues. Print advertising campaign were made: they generated also the POS materials, supporting the product promotion, and the stores interiors were also designed to make a full immersion into the Afosofà world.


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Project developed for Maggipinto Agency

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